Cupertino/California |( Rashtra Ki Parampara Tech Desk) – Apple’s highly anticipated September Event 2025 is finally here. CEO Tim Cook is set to reveal the next-generation iPhone 17 lineup, along with the brand-new Apple Watch Series 11 and AirPods Pro 3.
The keynote goes live today, September 9 at 10 am PT (1 pm ET / 6 pm BST / 10:30 pm IST). Viewers across the world can stream it on Apple’s official website, Apple TV app, and YouTube.
iPhone 17 Series – What’s New?
Apple will launch four new models this year:
iPhone 17
iPhone 17 Air – ultra-slim at just 5.5mm
iPhone 17 Pro
iPhone 17 Pro Max
All iPhones will feature the latest A19 chip, while the Pro models get the more advanced A19 Pro, built on TSMC’s 3nm process, promising faster performance and improved efficiency.
Design-wise, the iPhone 17 Air is Apple’s slimmest phone ever. Both Air and Pro models may sport a new camera bar design, brighter OLED displays, and premium titanium build. The Pro Max is tipped to deliver the best battery life on an iPhone so far.
Apple Watch Series 11
The Apple Watch Series 11 could be Apple’s biggest health-focused update yet. Rumors suggest:
Blood pressure monitoring
Bigger SE display
Apple Watch Ultra 3 with 5G connectivity and standalone SOS support, ideal for outdoor adventurers.
AirPods Pro 3
Apple is also expected to announce AirPods Pro 3 with:
Built-in biometric sensors (including heart-rate tracking)
Real-time live translation
Enhanced audio quality with upgraded ANC
Why This Matters Globally
The iPhone 17 series will set the tone for premium smartphones in 2025. With its ultra-thin design and Pro-exclusive features, Apple aims to dominate markets not just in India, but also across the United States, United Kingdom, and Europe.